What is an event promotional gift?
As the name suggests, promotional gifts, also known as promotional items or gifts, are widely incorporated into the marketing events by companies. Promotional gifts are mainly used to promote the company, corporate image, brand or event in trade shows, conferences and other marketing activities. Promotional gifts can make your potential customers interested in your brand.
For companies, event promotional gifts are a bonus item in corporate activities.
Promotional gifts can be used for marketing communications, and they usually contain the company LOGO. Approximately half of such promotional items are made up of clothing/wearable products, lapel pins and keychains are often included.
Since other advertising methods are more expensive, promotional products have “reuse” value. They are sometimes worn, used or seen every day, such as desktop items, so they can reach a considerable range and deepen the impression of company brands.
Promotional gifts are considered free. Most people like to get something for free, and like to receive gifts, make them feel good about your brand.
In short, the role of promotional gifts is to help us attract target customers, facilitate transactions, and achieve the effect of product and brand promotion.