The design of badge

The commercialization of badges is very common, because commercial logos (trademarks, store logos) are aimed at the general public, and there are a large number of people who are not necessarily interested in “badge science”, so such logos are becoming more and more concise and symbolic. For example, the “Shell” gasoline logo has been changed many times in the past 100 years, and the more it is changed, the simpler it is. Due to the need for simplification and symbolization, contemporary business logos pay special attention to the design of colors and symbol text shapes. Some famous business logos themselves are composed of such unique colors and variant text (such as Coca-Cola badges are actually red and white. Logo color, and unique COCACOLA text).

The design of badges generally pays attention to the wearer’s traditional and historical elements, the need to be eye-catching and easy to recognize and remember, as well as the requirements of beauty and elegance, and tend to be simplified.

For example, the British Air Force’s identification badge was originally a Pozi flag, but it was too cumbersome and inconvenient to recognize and was easily confused with the “Iron Cross” badge used in Germany, so the red, white and blue concentric circles from the inside to the outside were used instead. This is not only the color of the British flag, but also the emblem used in France (the same three-color concentric circles but the color arrangement is just the opposite). In recent years, it has been simplified to red and blue concentric circles for the convenience of camouflage.

The same is true for school badges. Newly established universities often use more modern and simple school badges, even as simple as background colors and text.

The origins of many modern emblems have special inheritance. For example, the Russian Navy also uses the St. Andrew’s diagonal cross emblem commonly used by the Scots (it is still the Russian navy flag), which is related to the employment of Scottish generals in the early Russian navy.

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